There are three very common problems people often find when trying to develop viral traffic campaigns.
Most viral traffic campaigns that don’t work can be traced to one of these main causes.
The three most common issues are:
- Most marketers don’t know how to create truly viral campaigns.
- Viral traffic is losing its effectiveness.
- Most content isn’t share-worthy.
In this post, we’re going to take a look at these three problems, and how you can ensure you don’t encounter them in your viral marketing campaigns.
Problem #1: Lack of Knowledge
The biggest problem most viral marketers face is just a general lack of knowledge about how viral marketing works, what it takes to make a killer campaign, and how to make the most out of their traffic.
Most people just create videos, blog posts, graphics… whatever they think is “hot” at the moment. Then they throw it all at the wall and see what sticks. The trouble is, it’s usually nothing.
If you don’t understand what makes a successful viral marketing campaign, you’re sure to fail every time – unless of course you happen to get incredibly lucky.
Problem #2: Viral Marketing is Less Effective
It used to be much easier to make content go viral. Once upon a time, you could add a “share” button beside nearly any type of content and it would go viral overnight.
That time has come and gone.
The trouble is that now pretty much everyone has multiple share buttons beside their content. People are becoming “share blind”, and unless content is truly exceptional, they aren’t likely to push that button.
People used to share practically everything. They did it because it was new and “cool”. They did it because they wanted attention. They did it to help out their favorite bloggers and site owners. They did it just to do it.
Now, people are burned out on it. It isn’t new and cool anymore, so it’s lost its luster. And people also realize now that sharing dozens and dozens of posts per day just makes their friends really irritated.
If you don’t give people a really compelling reason to share your content, they won’t. Period.
Problem #3: The Content Isn’t Share Worthy
As we saw in problem #2, unless your content is something very interesting or useful, people aren’t likely to share it. Because people are so much more selective about what they share, it’s more critical than ever before that all of your content be share worthy.
Just keep in mind what you yourself might share. Would you share someone’s sales page just for the heck of it? Probably not. You might if it was a good friend you wanted to help out. You might if you were doing a JV with that person. And of course you would if you could earn a commission on it. But as a general rule, you probably wouldn’t. Why would you?
It doesn’t matter how many calls-to-action, share buttons and begging you include, people aren’t going to share boring content. Okay, okay, I know you think your content isn’t boring. And chances are, it’s not really. But is it truly exceptional?
If your content isn’t something that people will become naturally excited about enough to share, you’re going to have to give them a powerful incentive to share your content. If you give them an incentive that is strong enough, they will share it.
So how do you do that? With a bribe, of course! We’ll talk about that later. For now, let’s talk about creating share worthy content!