Content

I’ve been “writing” content for years. Over time, I developed a strategy that gets the best content out of my head and onto the page.

First, you need to come up with what you’re going to write about. If you can’t come up with any ideas, check out viral style blogs like Upworthy or Perez Hilton. Take their posts and figure out how to change what they write about to suit your customers.

Next, create a list of topics you’ll be covering in each paragraph. You’ll want between 3 and 7 paragraphs for a single piece of content.

Then transform each topic into a sentence.

Now elaborate on each topic with a few additional sentences to complete each paragraph.

Finally, close out your content with a clear call to action.

This can be applied to written content, video scripts, podcasts, etc… I’ve even used this strategy to complete a book in a few days.

Cheat:

This is an incredibly simple idea that you can apply to create content on topics you know nothing about.

First, you need to find the best content on the topic you need and the easiest way to do it is to search Google.

When you find info you want to include, copy and paste it into a document. Any word processor you normally use is fine.

Pay no attention to whether it’s making any sense while you continue through this process.

Once you’re happy with all of the content you’ve found, begin to organize it into an order that makes sense. You’ll need to make sure you have at least 5 paragraphs by the time you get to this point.

Finally, go through and rewrite each sentence into your own words.

Now, you’ve cheated your way to useable content without ever having to learn the topic.

Outsource:

The secret to outsourcing great content is to NOT provide just keywords. Provide HEADLINES.

These sites have pretty much perfected their headline game:

Cracked
Upworthy
TheChive

Swipe the headline setup and replace keyword phrases they’ve used with ones that apply to the content you want created.

They’ve always done a great job. I’ve purchased as many as 25 articles at a time and have been generally happy with what I get back.

The few times I’ve found issues with their content, they’ve always fixed it. Make sure you read through every piece of content you get back from them. If anything isn’t good enough, let them know and they’ll get you new content to replace it.

CORENA ADD PDF HERE

Content Creation Report URL – https://s3.amazonaws.com/traffmanifesto/docs/contentcreation.pdf