Did you know that press releases can get you traffic?
And it’s the traffic from someone who has just read all about your product or service and now are coming to your website to find out more!
Submitting press releases gets you exposure on sites like Google and Yahoo News©, along with many other websites related to your business.
Press releases generate targeted traffic and then some.
What do you think would happen if you were featured in a large magazine or on a television interview? You would get a ton of traffic to your website.
Press releases must be formatted for the press and not as an advertisement.
You must tease the reader and hope that a valuable member of the press will want to know more about you.
You can submit as many press releases as you want for any relevant event.
Some examples of reasons to post a press release are:
– A new website
– A special sale
– A promotion within your company (New CEO)
– A new product
– A special event
– A strategic partnership
– An award received
You can use free distribution sites but the best premium press release site is www.prweb.com.
Here is the basic format for a decent press release to promote a website:
FOR IMMEDIATE RELEASE
The headline should capture your readers’ attention and include your best keyword.
– The summary should arouse curiosity in the reader to read the rest of your press release. It is very important to make it interesting and not dull.
City, State – date – Intro statement
The intro statement should read like a story and begin to answer who, what, when, why, and how. DON’T pitch your website here. At the first “whiff” of a pitch people are going to be turned off from your release.
Instead of pitching you should continue to “tease” the reader into wanting to find out more information by visiting your website.
You can start with a quotation or a statement that gets attention. It should speak to a hot-button that the media can quickly begin to picture for a story… or give other readers an intriguing story so they want to learn more about you on your website.
Now expand on your intro statement.
You can include quotes or statements here to add news value. Statistics are also useful, but should be simple and to the point.
A Tip or Topic List
Examples For A Tip List Include:
– 7 Quick and Easy Ways To Lose Weight
– 10 Ways To Stay Hydrated During Hot Days
– 5 Ways To Have Your Kids Stay Safe This Halloween
Examples For A Topic List Include:
– There are 3 different reasons people fail with diets
– There are 10 causes of tooth decay
– There are 7 reasons parents fail when raising their child
For the topics you would expound on each one and tell what you are.
These topic and tip lists should give a taste of what else you have to offer. Make it short and sweet with the purpose of leading the reader to want to contact you or visit your website and buy.
Summary or Concluding Sentence
Mention your website here, explain how it will help the public.
Example: Dr. John Smart studies the effects of tooth decay and publishes his results in a free monthly electronic magazine entitled, “Tooth Decay Chronicles.”
Contact (your name) for more insights into this topic. Direct line: (555) 555-5555 Email: Other helpful information regarding the can be found at: http://www.YourWebsite.com.
Important Note: It is important to include the website URL that you want ranked at least 1 time in your body and at least twice for the entire release.
For More Information Contact:
Your Contact Information
Write to your audience with a press release. If you want media exposure and are pretty sure you can get it, go for it! If you are happy with pulling in a few new customers, then customize your release to speak directly to them.
Don’t be shy! If you have a story that would fit your local news, pick up the phone and find out where to send your release for their consideration. If you have contacts at a local TV station, use them.
Whooo-Hoooo! This is big right here! We’re going to show you traffic by email…
Let’s start you out with a red hot video:
Content Marketing for List building
This is one of the few topics here where the module could be a dozen videos, 20 documents, 8 process maps and still not cover everything.
Consider this: You push a button and become a traffic director.
That is what an email list is.
If you are able to contact your customers directly in their email, you can send them anywhere you want.
The most obvious place to direct them is to sites where they can buy from you, but there are other options you need to consider.
If the only messages you send equate to “buy this”, your prospects will stop reading what you send them eventually.
You must provide a reason for them to want to read what you’re sending them.
The easiest “reason” is to provide value related to what you sell.
Whether it’s a content filled newsletter that goes out every week or a monthly report, be sure to give them a reason to stick around and look forward to the emails you send out. People will stick around for awhile if you send out offers, but they’ll stick longer if you give them a good reason to.
Sign Up Psychology
Think about what goes through your mind before you enter in your name and email address into someone else’s subscriber box. We’ve all done it, but most of it has been totally unconscious.
If you start to tune into your thoughts and feelings before you subscribe or buy you will notice that it always comes down to one thing.
WHAT’S IN IT FOR ME?
Responsive lists are ones that give a “targeted prospect” an irresistible incentive to subscribe. In fact, you have to sell the person on why they should subscribe to your list rather than any one of the millions of other lists.
The key is to NOT make your list for everyone. That’s right. Read that again.
If your list is for everyone, your list is for no one.
You may be thinking that you want as many subscribers as possible. But if you get a bunch of subscribers that don’t care about your offer and don’t like you, you are not benefiting from having them on your list. What you want to do is make your stated benefits be targeted toward a certain group of people.
For example, people interested in building computers would love an ezine (digital newsletter) that shows them how to boost computer performance. People only interested in the sport of golf are not going to be signing up for lists that show them how to improve their batting average.
Now there are a few different ways to capture names which we will get into in a second. Regardless of how you get the list, you always want to have some kind of clear visible opt-in box on your website that clearly states the exact benefit someone will get from becoming one of your “valued subscribers”.
Benefits that Matter
Not all benefits are created equal.
It’s important to say that whatever you decide to do online you should be passionate about. If you are not passionate about your business and your website you will not put your heart into your business and it will eventually fail.
That being said…
Before you begin to even setup your list the first thing you should do is research your target market to get a feel for what people are REALLY looking for.
There are a couple tools you can use to improve your market intelligence. This may not be the sexiest part of the job but it’s probably the most important part. If you don’t know what people want, how can you give it to them? You can always guess, but do you think the top list-builders are guessing?
Quantcast.com gives you insight into the audience of a website (yours or someone else’s). The value in that is being able to cater your language to your specific market. You’ll be able to focus on things that specifically resonate with your prospects.
Forums in your niche can be very helpful, too. Simply search Google for your main keywords, plus the word “forum” or “discussion group”. Be sure to look for complaints and questions from your potential customers then you are empowered to solve their problems!
Once you really know what your market wants it’s time to give it to them. Don’t wait and don’t procrastinate!
There are a few ways to present your benefits to visitors that come to your site.
A free Gift – people love free stuff, especially if you put a price on it.
A multiple part free ecourse
Ongoing training and tips
A special discount
A membership- people love to be part of a group or association that they can relate to.
The ability to ask questions
Interviews with experts
So…now that you’ve sold your prospects on the benefits it’s time to polarize them and deliver on your promise. The first thing to keep in mind is that everyone has a different style of teaching, communicating and relaying information.
Once they sign up, it’s a great time to offer them something to purchase. It shouldn’t be a huge leap of faith or high cost product, unless that’s the only thing you sell. Focus on giving something very special and let them know that it’s “they’re the type of person you want to work with”.
E-courses should be delivered over a short period of time to train your list members to open your emails.
With aweber, use the “follow up” feature (goes out to every member at your specified intervals) and space your messages properly. They are automatically set at 4 days apart. You should actually send the messages daily or every other day to get them used to hearing from you. “Broadcasts” are one time messages that will go out only to current members of your list. If you plan on promoting products to your list, be sure to start during your e-course.
Otherwise, your members will get upset when the promos start rolling in.
Ongoing training and tips should be a part of your messages, even if they are blatant promotions. Always be teaching something to show your expertise and ensure that your members see you as the “go-to person” in your niche.
If you educate your list members on why what you are promoting is important and how it will improve their lives or income, they won’t be turned off by your recommendations (promotions). Experts sell products, plain and simple.
Discounts are simple enough to show, but be aware that it’s easier to sell people over time. In research it’s shown that people normally need to see a product 7 times before investing in it.
So before you try doing a hundred sales a month, make sure your message and product benefits are being communicated from every angle. If you start running discounts and sales on your own products now stop, your message gets watered down and the prospect has no immediate reason to buy because they know next week you’ll just have another sale.
A free membership program is an outstanding way to interact with people. Provide a value that people will see as a solution. Offer an upsell to a platinum or special membership that offers more.
Being able to “ask the expert” is very attractive to someone that is trying to learn how to do something online. This can be done through a forum or Facebook group and is a great way to distribute your work, time and expertise. It’s extremely effective if done properly. Be sure to check in on them often.
Don’t get upset if you have any people that leave, you actually want them to. If you don’t have anyone unsubscribing it means you’re too plain for everyone to get noticed. Just deliver the benefits you promised in your own unique way.
If you try to impersonate another person’s style you will do terrible because your message and “online personality” won’t flow properly.
It never hurts to implement ideas you learned in business or marketing but continue to be yourself, it’s often the only thing that sets you apart from others and can be the difference between someone staying on your list or going to someone else’s similar list.
Email Marketing Guide PDF
Having your own blog is an absolute necessity.
A blog or weblog is a website you can easily update and post to on a daily basis to keep your customers and potential customers know what is going on in your business, industry, and even you personally. Blogging is a simple art that must be mastered to keep your customers informed and generate more traffic and income for your company.
You can set up your blog with a blogging service like Blogger.com or you can set it up on your own hosting plan. The best choice for blogs on your website is WordPress.
The reason I recommend WordPress is that it is easily customizable.
You can install plug-ins to make your blog original and the experience more enjoyable.
Start off with providing articles you have written about your niche. Post an article every day for your first week online. After this you can pepper in promotional posts between articles.
The articles are a way to drive visitors and once you get them there, you can do some minor promotion.
This is not a way of direct advertising. Keep your blog posts as informational as you can. Subtlety will get you everywhere with a blog. If someone senses advertising, they will click away before you get a chance to sell them on your products.
Typical things they love are top lists (7 ways to make more money in less time), controversy, gossip, anything funny, and other topics that will pull out their emotions.
Once you build a following, be sure to make it easy for your visitor to access your products and services.
You can post them to their own page, but also include links to them in your sidebar. That way they are available on every single page of your blog.
If you don’t have a lot of them, use some affiliate programs. You can also find advertisers and allow them to post an image or text link on your blog.
To find out what to charge, check other blogs and see what they charge for ads.
You want to find blogs with similar traffic to yours and once you find them, request an advertising quote.
Be sure to request more than one blog and compare the rates of as many as you can find.
Charge your rates based upon the average price that your competition has setup.
There are numerous widgets you can use on your blogs sidebar.
Widgets like Twitter, Facebook and tons of others.
There are thousands of plugins and widgets you can use on your blog.
Be sure to focus on your social presence and the ability for readers to spread around your ideas. Avoid things like games on a business style blog.
To really get ridiculous results, you should not only start one blog, but come up with a few sub-blogs you can set up.
Your main blog should be a WordPress blog hosted on your own hosting plan (installation instructions are above).
Your other blogs should be hosted by different sites (blogger, ,wordpress.com tumblr, etc…).
This allows you to create an inner linking structure and pass visitors back and forth between your own blogs. Find out more about this below in the “Blog Syndicate” section.
Do very focused topics for sub-blogs and a wider topic for your main one.
Blogging Guide PDF :
Every blog comes with an RSS feed. It automatically updates when you publish new posts. It also drives links and attention to them by posting them to these sites:
Writing articles and submitting them to article directories is one of the oldest ways to drive attention to your business online.
The concept is simple: You write good content concerning the topics that fit your products and are allowed to include a resource box at the end with a link to your website. You submit your article to article directories and other webmasters will take that article and publish it on their website.
Article Marketing is still worth doing few specific reasons:
- It costs absolutely nothing (except your time).
- Establishes your professionalism, expertise, and knowledge in your industry.
- Article directories are still a decent source for inbound links. Just make sure you apply some common sense. Pick one of the main directories to get link benefit from and no-follow all of the others.
You know your products well enough to write about what they will do for someone.
Always focus on the benefits your products provide to their users.
Think of what the consumer needs to know about your products.
You should easily be able to come up with 10 or more ideas about articles you could write.
Here are sources for when your ideas run out:
Forums in your niche – pay attention to the questions being asked. Odds are that others are wondering about that same question.
There are thousands of article directories online, but Ezinearticles.com is the most well known. This is important, because you can get ideas for articles by reading ones that are already there. Don’t plagiarize, but get ideas from articles that have been written.
Your competition’s websites! Check the content on your competition’s site. If they have great content, recreate it in your own words and distribute it.
Blogs! Use your main keywords and the term “blog” and take a look at what people are talking about in your area of expertise. Check the comments on posts and the ones with the most comments are the common questions that need to be answered.
Thinking outside of the box is what will separate you from the others competing with you.
Here are a few things I do that most of my competitors don’t:
E-zines – Look for popular e-zines and check their index page for a “submit article” link. You could have your article distributed to thousands for free. Normally they will also publish your article on their website, providing you with a link to your website.
Forums – Most forums include an area for articles. This is another great way to get your possible customers to find your information and realize that you are a genius and they need to spend money at your website.
Distributing your articles is a necessity to gain the best exposure. My favorite article sites are:
Your articles must be written to pull in the reader, if you want the most traffic from your efforts. One way to do this is to write a series of articles and put additional information on your blog or your website. Link to this additional content in your resource box of the article and tell the reader to “go here” to get more information. Since you control your own website, you can advertise anything you want on that page.
There are hundreds of other ways to motivate a reader to visit your site.
I have a secret recommendation regarding these sites to truly set apart your results.
Test different resource boxes! To do this you must submit the same article to all 4 of the top sites with varied resource boxes. Track which resource box gets the most clicks. Once you have those results, use the one that gets the most clicks for a full distribution.
The Next Level of Article Marketing
Writing articles and submitting them is old school. Don’t get me wrong, it still works and you need to incorporate it into your SEO/Marketing strategy. What can we do with an article now that couldn’t be done before?
Turn your article into a video! Take your article and break it down into bullet points. You can do this by taking the most important points and making them as simple as possible. Grab some images from any stock or royalty free image service you like to use. Go into any graphics program and make all of the images the same size.
Next, type your bullet-points right on the images. Find some decent background music or use a microphone to narrate your video yourself. You now have a video article that you can distribute to all of the video services. You can to include a watermark with your website address or a call to action at the end of your video.
An article that is well written can be turned into any number of different things.
To kick this up a notch, use motion video backgrounds instead of static images.
The first question to ask yourself is what you want your articles to achieve for you.
Do you want it up for some extra links for SEO purposes?
Are you looking to get more traffic?
Would it be OK if it went viral?
Once you figure out what you need your article to accomplish, think about what else you could do with the ideas presented in your article. Here are some options for you:
Could you turn it into a viral style Ebook in PDF format to promote your products?
Is the content good enough to become a blog post (the answer to this should almost always be yes)?
Would this work well as a spoken podcast?
Do you have a bunch of articles on one topic? If not, you will soon. When you do, think about what it would take for you to combine those articles and create a book.
Your book can be one that is found in bookstores or something digital. It depends on what your content says to you when you put it together. Keep an open mind and be prepared to put in a little effort. Apply your ideas and watch your content spread across the web.
What is the cheapest, fastest way to get traffic?
One of them is traffic exchanges.
So first, let’s review what a traffic exchange is.
Traffic Exchange – A traffic exchange website receives website submissions from webmasters that join traffic exchange networks.
The person who submitted the website then has to browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system.
This increases the number of visitors to all the sites involved.
Here’s the bottom line, if you want success with a traffic exchange, you will need a specially designed splash page that is attractive to TE surfers.
Something like – “STOP CLICKING AND TRY THIS FOR TRAFFIC” is an idea to break thru the clutter and get them to get on your list so that you can share all the wonderful things you have to sell online.
Just putting your site on a TE and hoping for traffic is going to be a little bit like hoping you find a big bag of money. It could happen but it probably won’t.
Check out and follow our graphic below and you will have a better success rate on your favorite TE’s.
To make a final point to get you the most success, set up your own splash page that is designed for TE’s, and then put that page on the TE.
Next, as they join the list from the auto-responder you have set up for this page, then at that point email them a link to your “special thing”.
You may start out with something friendly, or a short story about a paragraph or so, long to share how you are having success with your “special thing”…
This will be so much better than putting your “Biz Op” or Primary offer on one of these networks and then just blasting away.
This method is also better in that your primary website is not getting poor analytics from the lightning fast bounce rates from people just clicking thru your site as fast as they can!
Have you ever heard the saying, “Don’t re-intent the wheel’?
Or “if it isn’t broken, don’t fix it”..
These truisms apply to internet marketing as well.
Here’s how, if there is a successful ad and you modify it hopefully improve it just a little and make it yours, you will have successfully done the “Copy them technique”!
This is great becasue it means you have a proven ad that someone else has gone thru the expence and time to create and test.
Note: Do not steal someone elses anything. This includes ads, copy, images…
But let’s say you find an ad that is really pulling in well. One way to tell if this is true is if you see it being used for a considerable length of time.
Meaning, advertisers are not going to continue to pay to place an ad that is not converting well, as they are soon going to run out of money.
Got a favorite magazine or website that features advertisements about making money online?
If so, go there and make a note of who has been there awhile, use the archive of publications if they have one. Most will.
So if there is one pulling well, a great technique is to imitate it, meaning change the wording enough to make it yours, or the image or color…
We’ve found three services that will show you what your competition is doing:
So that you are not stealing someone else’s ad – and you will instantly have your own ad that is already proven to convert well.
Now, if you have a traffic source like the TNMC ready to order ads or are following a TNMC technique to get your own traffic all you have to do is “drop” in your new proven ad for immediate success!
Here’s an image of what this process may look like for you:
Almost everyone who has been on a computer, has been on Facebook or Twitter, or some, or all of the many social media platforms online.
What we want to show you is how to get your message, your site out on these outlets so that more and more people can be introduced to your site, join your list and buy from you!
It’s silly to build a fan page that you’ll only reach 3 – 5% (or less) of when you post something. Yet, you’ll still need to have one to run your ads. Make sure your fan page exists, but I wouldn’t worry too much about posting to it.
If you’re doing heavy content marketing, go ahead and link to your content on your page.
Don’t get frustrated if you don’t get much of a response. Facebook wants you to pay them for traffic and you’ll get very little attention organically in most markets.
If you get the right ad and the right audience, FB is a great source of traffic.
The secret to doing it right is to target one specific audience with an ad, not dozens at a time.
Next, select a single audience.
Finally, select a single delivery method (desktop, mobile, or right sidebar). Do not select more than one at a time.
Lastly, set it up for the other delivery methods.
After running your ad for a few hours, Facebook will choose your winners for you (based upon performance). Delete the ones they stop showing and add new images to test.
If your ad isn’t performing after $10 – $20, rewrite your ad and test new images.
Repeat this process for other audiences once you have an ad that is working.
The reason to set it up this way is to give you the ability to test the ad with each audience and each delivery method individually. It gives you the ability to see what is working and what isn’t with the least amount possible invested in an ad that isn’t working.
What you see above is Twitter’s interface to create a twitter card for your website. You only get 140 characters to lure someone into clicking through, so be creative and use what you’ve learned about writing solid headlines. When you tweet from an account, any of your followers that are online will see what you post.
When you transform a tweet into an ad, it keeps the tweet high up in your target’s newsfeed. Depending on who you’re targeting, twitter can be an incredibly viable traffic source and the ads are generally very cheap!
When posting an ad, be sure to use a link that is specific to Twitter. You want to be able to see whether the traffic is creating sales.
Test out a low budget ad and see how it works for you. If it’s generating a positive ROI, raise your budget!
Linkedin My tests on Linkedin led to very little success, but this formula works on all platforms:
Test an image, one audience, and one set of ad text.
Devote $20 – $30 for testing.
If you generate clicks and sales from the test, raise your budget. If you don’t, try a new image, audience, or ad text.
Only change one at a time. While this can get expensive if your ads are continuing to underperform, eventually you will find a set that works for you.
YouTube The one thing most people get wrong with YouTube ads is thinking that they have to be using videos as their ads. Don’t forget that you can use banners, too.
If you are going to be using an ad, try testing it to your social following to see if it will perform before you spend money to show it to any new audience. If it performs, set a small budget and see if it converts.
If it does, raise your budget. If it doesn’t, restart the process.
Let’s get you some of the hottest resources there are to help you market on social media effectively:
The two main catagories of traffic are, free and paid.
We want to give you a traffic primer, or traffic 101 on paid traffic so that you will know what different networks are and what they can do for you before you make any decisions on ordering and paying to order them…
CPA – Cost Per Action
You pay people that drive customers to you that take a desired action.
The standard model here is a purchase where you pay through an affiliate program for customers that people send you.
Don’t limit this method to affiliate programs, there are many other applications.
You can pay people to send you visitors that sign up for your newsletter or fills out a form. Depending on the market, standard payouts can be as high as $150.
To use CPA, your offer has to convert well or you can lose a ton of money.
CPM – Cost Per Thousand (Impressions)
This is where you pay for banner or text ad placement and no matter how many clicks you get, you pay for how many times your ad is shown.
The key with this kind of advertising is to set it up where those that view your ad or image are given a reason to click on it. Whether you offer something for free or put a decent enough sales message to entice a viewer to take the action you want them to take, you have to put in the effort to get them to do what you want. Animated banners do best to attract clicks.
The key is to have the page they land on converting well.
CPC – Cost Per Click
This is the standard method of advertising through Google, Yahoo, or MSN. You pay them when one of their visitors clicks on an ad you have placed with them.
Pay Per Click Advertising (PPC)
The concept of pay per click advertising is simple. You bid on the keywords you want to rank for and you automatically appear in a location based on the amount of the other bids for the same keyword (the highest bid gets the first spot). It’s an easy and automatic way of generating traffic to your website instantly. The key to doing this properly is to do very detailed keyword research. You can find tons of methods of doing this, including through the pay per click search engines you choose.
Paying for traffic has one major benefit over free traffic: Control.
You control how much you spend.
You control where your ads are shown.
You control who sees them.
This level of control allows you to set a budget and create systems that drive in leads and sales. Your “paid traffic” goal is to transform $1.00 into $2.00 and if you can achieve it, you have to use as much paid traffic as you can.
The key to doing this right is to test using the tiniest budget you can.
Each system has different minimums, but most of the social ad platform allow daily budgets as low as $5.
A key understanding of your audience is incredibly important here, so keep your audience worksheets close when picking an audience or interest.
Your ad should speak to the situation that your perfect prospect is in right at the moment they see your ad.
Here are the steps you should take to test a paid traffic platform:
Select a specific audience.
Select an attention grabbing image
Create an ad that speaks to your perfect prospect’s situation
Set a low budget for testing purposes.
Get your ad approved.
Track data from running your ad.
If it’s working (At least 2X ROI) raise your budget.
If it’s not working edit either #1, #2, OR #3
Continue with steps 4 – 8.
Some platforms will do some minor optimization for you. Facebook will select the best performing ad variation out of 6 different ones. Check out each individual ad type for platforms and strategies specific to each of them.
We’ve got the insiders story on how to make banner ads work to get you real traffic!
First off you have probably heard that someone needs to see your offer 7 times before they even consider it. This often really is the case which is why banner ads can be so great, because you can get lot’s and lot’s of banner ad impressions showing your site, very cheaply!
Let’s get you some free online banner makers:
And here is a listing of banner exchanges:
http://www.cbx2.net Christian Banner Exchange (Christian/Religious Sites Only)
http://www.4players.com/beindex.html THE 4PLAYERS.COM BANNER EXCHANGE
http://www.morehits.net (highest reported daily traffic, peaks up to 300,000 per day)
http://ms-links.com MediaServices Network
http://www.tees-persse.com Financial Services
Banner advertising is the perfect way to take advantage of a way to get people seeing your website URL and logo a lot of times in a lot of places.
You have a nice looking graphic ad created and pay to have it posted on sites that have traffic that would be interested in what you have to offer.
Your banner should be created with your customer in mind and lure them in to find out more. Curiosity will get you new visitors and customers you may not have ever found. The more they see your ad the more likely they will become curious enough to visit your site for more information.
Your banner ads should be left in place for as long as you can afford to test them. If you get zero results from a banner ad that has gotten 10,000 impressions, then it’s time to think about not paying for that anymore. A simple 100 or 1,000 impressions isn’t enough to be sure that the right people have seen your ad. The best case scenario with this is to be able to “split test” your banner against a different ad. Simple changes in wording can result in massive differences in click through rates. Test everything and your results will always be improving.
Finding places to put your banners is not hard at all. Forums are a great place to pay for this type of advertising.
Blogs can work extremely well, too. With blogs, be sure that it is content heavy and not filled with promotions of other products. When searching for sites in your niche that you can dominate, look to see if they have advertising and what types they have.
Banner exchange networks exist where you can post banners of other companies on a page and you will get impressions of your own banner based on how many times you show theirs.
Create as many different types of banners as you possibly can.
If you are not a graphics capable person, hire someone to do it for you.
Nothing is worse than an ugly banner ad
Common sizes include:
468 X 60, 120 X 60, 125 X 125, 250 X 250, 600 X 160, and 88 X 31 (measured in pixels).
“Banner Blindness” occurs when you’ve had the same banner in the same location for two or three months. When people get used to seeing your banners, they don’t have the same impact as when they originally see them. You can avoid this situation by having 3 sets of banners created with different color schemes and rotating them every 2 months.