Off page SEO consists of everything you do on websites that belong to other people to benefit your rankings. Content syndication plays a major role in this and I’ll cover strategies briefly here. If you want more in-depth training, visit the pages for each of the strategies mentioned below.
With the way Google has changed their algorithms your best bet is to give them exactly what they’re looking for.
The time where you would put your keywords as the anchor text (words used) in your link building are over. Now, you should be using “url.com”, a naked link (http://url.com), or the title tag of your page. As an option to increase diversity, you can always use generic phrases like “click here”, “see it here”, or “this website”. Use the keywords you want to rank for every 1 out of 100 links you purposely build. When using the title tag of a page, your keywords should be in it. Feel free to never use your targeted keywords in links you build.
Don’t just build links to a sales page or squeeze page. Make sure you link to inner pages of your website, too.
When building links for authority, you can repurpose and reuse your content. However, you must “no-follow” any links after the first time you use your content. This will prevent any penalties from doing what Google would see as “link building” for SEO.
Here is the code for a followable link: <a href=”http://url.com”>click here</a>
Here is the code for a no-follow link: <a href=”http://url.com” rel=”nofollow”>click here</a>
Below you’ll find a list of strategies to use for link building. For more details on each one and other ways you can use it, go through it’s individual page:
- Social Bookmarking – for author authority, always use an account associated with your brand. These sites generally use your title tag as anchor text. Services like Onlywire can drastically speed up the process of creating bookmarks.
- RSS feeds – if you’re using WordPress, you should syndicate your RSS feed for automatic links. Wait until you have a few posts and submit your feed using this free service. Be mindful of the RSS feeds you get with YouTube channels, Twitter accounts, and any other service you use. Submit those, too.
- Social Networks – you should always be posting any content you release to your social networks. It adds authority to your accounts and helps people. It also functions as “social signals” for your website.
- Blogs – use self-hosted blogs and hosted blogs (Tumblr, Blogger, WordPress.com) to get more attention to your content and business. Link back to your main website when it’s appropriate.
- Press Releases – if it’s worth announcing, use a PR service to announce it. The SEO world is waiting for a “press release slap” so I recommend either no-following all links or using only naked links to point to your websites with press releases. Use a service that distributes to actual news sites.
- Video – place a link to a page with more information relevant to any videos you syndicate as the first thing in the description of your video. This will always be a naked link.
- Article Marketing – Place your article on one of the top 5 article directories – Ezinearticles, Goarticles, Articledashboard, Articlesbase, or Medium with a followable link. Post it to the other top directories and any others you want to use, but no-follow the link back to your website.
- Forum Signatures – if the forum allows it, link to your websites from your signature. Don’t do any automated posting and only comment where you can add real world value. Use naked links for this type of link.
- Donations – some nonprofits and charities will link to your website if you donate to their cause.
- Sponsorships – sponsorships can get you incredibly high authority links.
- Blog comments – only use this to link to your social profiles and increase their authority. Comment only with relevant statements that add real world value. Do not ever do blog comment spamming while linking to your website, it will only hurt your rankings.