SEO On Page

SEO

We know that On page SEO confuses people greatly so we have created this page to show you embed codes, meta tags, and ways to “do” your page to get favorable search engine rankings!

Everything on this page has been tested and works.

The items listed below are the areas you should list keywords you want to rank for on your actual web page and they’re listed in order of importance

  1. Page file name – this is the name of the folder or page. Use your keywords
  2. Title tag – this is the title tag of your page, which also shows as the link people click on in search engines.
  3. Heading tags – try to have your keywords in header tags. Use h1 – h3 tags for headlines. Use h4 – h6 tags for in text highlighting.
  4. Image names and alt tags – Name images with your keywords before uploading them for use on your websites. Use your alt tags to accurately describe the photos and use your keywords where you can. Don’t be misleading with this and it will help your rankings.
  5. Video meta data – Adding meta data to any videos you have on your page can also help with rankings. Here is a tutorial on how to do this.

Here is embed code for a self hosted video of mine with video meta data included: 


<div itemscope itemtype=”http://schema.org/VideoObject”><meta itemprop=”name” content=”Video Marketer Syndication Software” /><meta itemprop=”description” content=”Want more traffic from every video?  Video Marketer will help you with that.” /><meta itemprop=”width” content=”750″ /><meta itemprop=”height” content=”422″ /><meta itemprop=”thumbnailUrl” content=”http://evs-hosted-150f6193ebd7f5.s3.amazonaws.com/vmsalesultra-thumbnail-0.jpg” /><meta itemprop=”embedUrl” content=”http://evs-hosted-150f6193ebd7f5.s3.amazonaws.com/admin/player/assets/jwplayer-5.10/player.swf?file=http%3A%2F%2Fevs-hosted-150f6193ebd7f5.s3.amazonaws.com%2Fvmsalesultra.mp4%3FAWSAccessKeyId%3D0YRXD3XHHY4S5YG9Q8R2%26Expires%3D1718594640%26Signature%3DE2ldkqqzVUVXE0gGCvfb7%252Fwhd00%253D&autostart=1&stretching=fill&playlist.position=none&controlbar.position=over&abouttext=EasyVideoSuite&aboutlink=http%3A%2F%2Feasyvideosuite.com%2F&skin=http%3A%2F%2Fross.evsuite.com%2Fplayer%2Fassets%2Fjwplayer-5.10%2Fskins%2Fminima%2Fminima.xml” /><script type=”text/javascript” src=”http://ross.evsuite.com/player/dm1zYWxlc3VsdHJhLm1wNA==/?container=evp-XP4GJS4WA2″></script><div id=”evp-XP4GJS4WA2″ data-role=”evp-video” data-evp-id=”dm1zYWxlc3VsdHJhLm1wNA==”></div>


Yes, the code above looks like gibberish and a lot of it is. What you should be looking for are the capital letters showing you where to add a title and description. For self-hosted videos, adding meta data is mandatory.

Sadly, when using sites like YouTube, you can’t add it.

For any web page you create, you want to add in the code below for extra opportunities to use your targeted keyword phrases. The code itself tells specific social networks how you want it to display links to your web page.

Here is copy and paste social meta tag code for you to edit and use:

<!– Place this data between the <head> tags of your web page –>

<title>INSERT TITLE HERE</title>
<meta name=”Description” content=”INSERT BRIEF DESCRIPTION HERE – 200 CHARACTERS OR LESS”>
<meta name=”Keywords” content=”INSERT 2 KEYWORD PHRASES HERE”>
<!– Schema.org markup for Google+ –>
<meta itemprop=”name” content=”The Name or Title Here”>
<meta itemprop=”description” content=”This is the page description”>
<meta itemprop=”image” content=”http://www.example.com/image.jpg”>
<!– Twitter Card data –>
<meta name=”twitter:card” content=”product”>
<meta name=”twitter:site” content=”@publisher_handle”>
<meta name=”twitter:title” content=”Page Title”>
<meta name=”twitter:description” content=”Page description less than 200 characters”>
<meta name=”twitter:creator” content=”@author_handle”>
<meta name=”twitter:image” content=”http://www.example.com/image.html”>
<meta name=”twitter:data1″ content=”$3″>
<meta name=”twitter:label1″ content=”Price”>
<meta name=”twitter:data2″ content=”Black”>
<meta name=”twitter:label2″ content=”Color”>
<!– Open Graph data –>
<meta property=”og:title” content=”Title Here” />
<meta property=”og:type” content=”article” />
<meta property=”og:url” content=”http://www.example.com/” />
<meta property=”og:image” content=”http://example.com/image.jpg” />
<meta property=”og:description” content=”Description Here” />
<meta property=”og:site_name” content=”Site Name, i.e. Moz” />
<meta property=”og:price:amount” content=”15.00″ />
<meta property=”og:price:currency” content=”USD” />

Traffic Effects: The items below have an impact on your rankings, but the only way to control them is to ensure you add value with your content and keep your domains active over time.

  1. Authority – website authority and trust is gained over time by consistently adding relevant content and updates. Social authority factors in if you claim your websites on your social profiles.
  2. Age – there is obviously no faking this one. There is a thought that registering your domain for many years can boost trust.
  3. Bounce rate – if someone visits your website and instantly leaves, that indicates that your website is not what they were looking for. If it happens too much it will result in a decrease in rankings.

These next 2 items should not be a focus on your pages for SEO purposes, but should be used for conversion benefits:

  1. Bold, italics, and underlines – these used to be used to highlight your keywords in articles. It was abused to the point that search engines pay very little attention to it now. Instead of focusing on this for SEO, use it to attract the eye of your visitors and increase conversion.
  2. Accent images – things like check marks, bullet points, and highlight images could be named with your keywords in an attempt to increase the keyword density on your pages. It’s silly and it won’t work, so don’t bother with it.